Your Direct Sales Business – Vendor Events

Ways to work your Direct Sales business without doing parties Part 1 – Vendor Events

Direct Sales Buisness, Vendor Events, Working your business,

Let me first say, that the reason that direct sales parties/presentations work is because you are expanding your network of potential customers.  So, if you don’t want to do parties, you will need to find other ways to connect with potential customers, and vendor events are a good way to do it.

Vendor Events
When I started in my business a number of years ago, these were GOLD! You could go, get lots of sales, usually a couple of hostess leads and likely even a recruit or two, now a days, it isn’t always the same.  I actually believe that these vendor events have hurt our industry a bit.  Most new reps don’t realize that that the event is more then just making a few sales, there is WAY more follow up, because you have not now build a relationship with those people one at a time (vs. a party where you can build a relationship with multiple people at the same time).  Also, the cost of the shows are going up, and at many shows the attendance is declining.  These have simply become mini malls, and your customer has no relationship built with you.

Things to keep in mind when you are thinking about doing a vendor event.

  1. The Cost – you can likely will pay anywhere from $10-$10,000.  This depends on where the event it held, how much advertising, and some things that just don’t make sense to us.  Personally, I have paid anywhere from $10 a days to a max of $350 a day.  Don’t be fooled however thinking a $200 day event will have more traffic and more sales.  I did a $20 event one, and sold $800 in product, and I have done a $350 event a day, talked to 2 customers and sold NOTHING.
  2. Extra investment – you are going to need to have lots of marketing materials on hand. You want to get that into as many people’s purses, hands, bags as possible.  But make it stand out.  I was at a vendor event just this weekend and a lady had little mini catalogs in a cellophane bag with a little chocolate.  Well, you are definitely going to have people open those up to get to the candy! Also, you may need to have special insurance to do larger events, so keep that in mind.
  3. Time – this is a big one for me. Travel time, set up time, time at the event, tear down time and travel time home.  That can eat up a WHOLE day.  Make sure that this is the best use of your time.
  4. Stock – some businesses do better having stock on hand, while others are ok with ordering. That is a judgement call for you and your business
  5. Having a way to collect information – you are going to want to do a ballot box, sign up sheet, something, but those name and contact is GOLD in this business.
  6. FOLLOW UP – you have heard that the fortune is in the follow up – this is definitely the case after a vendor events. You are going to want to touch base in some way with EVERYONE that stopped by your both and gave you contact information.  I like to offer an incentive in an email to anyone who fills out a ballot.  Also, anyone who mentions that they are interested in a party or more information about the opportunity  – I call! Phone is still the best more personal approach.

So, those are some of the tips on Vendor Events – check back next Monday for our tips on one on one shopping experiences!

 

hope hanson, youngevity, south hill designs, mialisia

Busy Mom Tip – Using the Alarm on your phone to Schedule Your day

TIPS ON.........(4)Everyone always asks how I keep everything straight, schedule everything and look like everything is running smoothly, well the reality is that I do drop balls a lot of the time  –  as do most moms.  We are rushing from gym class, dance class, hockey, arts, piano, just about everything. If you are working full time outside the home you find it a challenge.  If you are working full time (or even part time) from home, you find it a challenge – heck, if you are a full time domestic goddess, you find it challenging.  There is no easy way of being a mom!

I have found a few tips that have made my life just that much easier.  After becoming a parent, I never thought I would need an alarm again.  After all, I am not a morning person – but my beautiful children are – and usually I am woken up by two bouncy monkeys who are ready to start their day (now, once I teach them how to make my tea and bring it to me, that will be awesome).  However, until that happens, I stumble through getting up, getting downstairs, feed them and getting them out the door.  But this year, I made a change.  I have an iPhone, and I set timers (alarms) on my phone so every day it tell me what I need to do and when.

So a sample schedule of what our morning might look like

7:15 the girls need to be eating (a little chime goes off)

7:40 the girls need to be going to their rooms to get dressed (a different chime)

And a lovely chime goes off to tell me that, at 8:00pm lunches need to be finished, placed in their back packs and make sure final touches are ready for the day.

And a final “warning” bell 10 minutes before we need to leave.

But here is the interesting thing – after about a month, I didn’t have to tell the girls what to do, they heard the little bells/chimes and just did it.  It has made my mornings that much easier – we all know our expectations and we all do it – no fighting, no screaming.  I was actually setting the alarms for me. but in reality – we all use them.

I even set alarms to remind me to eat during the day (I get working – and without other people around, I forget what time it is).  I have bells/whistles/chimes for all the kids activities, so we haven’t been late, and I remember where we are going…. so no wake up bell – but happy sounds from a family that knows what they need to do, and where they need to be.

 

Remember to keep up to date, like my facebook page

hope hanson, youngevity, south hill designs, mialisia

About Hope

hope-02

Hi! So nice to see you, I’m Hope.

How to start and tell you a little bit about me?

My first direct sales business came into my life at an interesting time. I was running a very full time photography studio – working 60+ hours a week. As a work at home mom, I was juggling the amazing work that I loved and my family. With two little girls, having enough time for everyone was sometimes a struggle, but we were making it work. My husband is a super talented musician who is a high school music teacher, so there are a lot of demands for his time. Between all of that – we never really had time together.

I was asked by an business colleague if I would run a photo booth at an upcoming event. I said sure (reluctantly). Taking all the equipment to a show was time consuming, physically exhausting, and usually didn’t result in much. But, I did it anyway (how often do we agree to do things not really wanting too).

I got set up, the event started and behind me was this woman selling “yet another jewelry product”. I didn’t pay much attention, until the backlog of people coming in started a log jam at her table. After checking it out, I thought, “hey, these aren’t so bad, I could sell them in my photo studio”. And that was the moment that literally changed my life and my family’s lives.

Since that faithful night in September 2013, I have grown to LOVE the party plan and network business. Seeing the changes in myself, and how this business is changing other people’s lives blows me away every day. Since that day I have been able to go away on 2 family vacations and not have to take my computer to edit and go crazy. Some of my team members have managed to be reunited with family they haven’t seen in years. Others are earning a little extra to pay for kids special programs, or even to buy a new couch!

Then in January of 2016, something shocking happened.  Our company was purchased by another much larger company.  Now, change is hard – unexpected change is even harder.  But what that change brought to me and my team was a huge, wide amazing opportunity.  My little direct sales company because part of Youngevity International! I am blown away by all of the products and the amazing changes this company has already brought into our lives in such a short time.

Our team started in Ontario, and is now in New Brunswick, PEI, Nova Scotia, Quebec, Manitoba, Saskatchewan, Alberta, British Columbia, New York, Arizona, New Mexico, Mexico, and the UK – we can’t wait to see more sisters come to tell their stories and change their lives one charm at a time – interested in learning more – message me.

You can always check out the facebook page too!

hope hanson, youngevity, south hill designs, mialisia

Active vs. Passive Marketing in Direct Sales

marketing, direct sales, businessOne of the biggest things that you hear when starting a direct sales business is “It sells itself, you don’t have to do anything.” I would suggest that those statements and statements like that are the biggest misinformation in this (or any) industry. What that basically says is sign up now, you don’t have to but any effort or work into this business and you will make money – but it doesn’t work that way! However, there are different avenues that take a little work, and you will get results.

Passive Marketing:

Passive marketing in any industry is when you don’t have to do a lot of effort. There are many types of passive marketing in direct selling. These include things like:

  • Dropping catalogs off at local businesses
  • Making a post on Facebook that says “I am selling xyz product”.
  • Telling your friend that you have opened a small business
  • Dropping flyers off on door knobs
  • Giving a donation to a local charity for a silent auction

All of these methods will eventually get you results. You may get a couple of sales, maybe even a party or two. Those results will be much better then doing nothing, but don’t expect to change your life (or the amount of money in your back account) with those types of actions. The results take a lot longer.

Active Marketing

The biggest difference between passive and active marketing is ASKING. It doesn’t take a whole lot more effort then the examples given above, but it is way out of most people’s comfort zone. But, it is also the difference between a few dollars in your bank account and a lot of dollars in your bank account. You will get a lot more NO’s then you would by doing passive marketing, but No is a result (might not be the one you want) but it does get your moving forward that much faster. Take the example of posting something on f

Facebook saying “Hey world, I just opened a skin care business, so excited to get started” What are your friends and family going to say. “oh that is great” and move on. Where as sending a personal message “Hey Suzy, not sure if you saw, but I have signed up to be a skin care rep, and my first thought was how much you have talked about needing to find something for your dry skin. Let’s get together next week and I can give you a sample to try it – if you don’t like it, that is ok, but I know that it will – I can’t believe how much it has changed my skin already” Yes, that likely took you a whole minute longer then just one the post – BUT you have now explained to one friend why it will make a difference to her – and how you can help her – it stops being about you.

 

With our South Hill Team, we always talk how we are not selling jewelry, we are solution providers – we offer a unique way to purchase wedding gifts, retirement gifts, holiday gifts, or personal jewelry that you can customize to suit your style and story. It isn’t about the representative. It is about the client. It is about ASKING the client what they need and how we can help them.

 

Remember to check out my facebook page for more information!

hope hanson, youngevity, south hill designs, mialisia