Direct Sales Business Tip: Referral Programs

How to use a referral program in your direct sales business?

So, let me tell you a story. Last night, our “meat guy” came over to do our re-order. See, my husband is a foodie, and he loves meat, and we want good quality food, for a reasonable price. So we found a great company that does 6 months at a time, frozen. We have them deliver, we like the food, we re-order.

Anyway, he reminded me of their referral program. Basically, for every family we refer, we will receive a certain amount of money back towards this order, and future orders. I have to admit, I forgot about it. So, right after he left, I went to the power of social media, posted a review, got 10 private messages to send more information, and about 8 messages on the site. I sent every one of those people a personalized message and answered a bunch of questions. Well, a couple of them have already booked appointments, a couple are thinking. HEY DIRECT SELLING.

Wait, did I call that Direct Selling – well, of course it is. I referred a bunch of my friends and they may buy, and I will be compensated for that. BUT wait, isn’t direct selling a pyramid scheme. This must be bad right, you referred your friends to a product you like and you were compensated….

Lets talk referral programs in direct sales and YOUR business. Any party plan company already has a referral program built in – it is hostess rewards. Someone (usually a woman) invites her friends over to have some tasty food, see a presentation, and if they buy, then the hostess will receive free or half priced items. That is a referral program. BUT, maybe you don’t have a host program, but you still want to create your own referral program. What do you need to know.

1. The “gift” needs to be in line with what the referral is worth. If you are selling a $100 piece of jewelry, you want to look at a gift that costs around $5-$10. Doesn’t have to be something that you sell. I love giving gift cards to local coffee shops.

2. You need to TELL your clients that you have a referral program. Having one and not sharing it, won’t do you any good. So make sure you are reminding your clients what they can receive. One makeup company that I know does a Refer 3 get one free – so if her clients refer 3 people, she receives a free eye shadow.!

3. (this is the biggie so hold on) You have to ASK people for that referral. I knew that the meat guy had a referral program. I hade the sheet mailed to me a few months ago, but I forgot. I got busy, but I tell you the minute he reminded me last night, I got right on it. Remind your customers about the program, ASK them to share the info, and follow up. This is a great way to grow your business.

PS. If you live in Ontario, Canada and like frozen food and saving money, call Tom at Chambers Food (tomchambersfoods at tell him Hope sent you! Then tell me and I will send you a gift card from Tim Hortons – we all win!

Do you have a referral style business?  Let me know what you sell and I would be happy to promote you too!


Direct Sales Reading List

Want to get your Direct Sales Reading List Library up to date?

I love reading, I love reading books (or listening to audio books) is a great way to add value to my life and my direct sales business.  So, I am slowly creating a reading list of great books that I have loved, or plan to read.  Here is a starting guide to a network marketing and  direct sales reading list.

Here is a collection of books that I have read, or plan to read over the next year!

Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy

Building your Network Marketing Business by Jim Rohn
Flip Flop CEO by Janine Finney, Lory Muirhead, Whitney Roberts

Big Magic by Elizabeth Gilbert

Unsinkable: How to Bounce Back Quickly When Life Knocks You Down by Sonia Ricotti

No Guts, No Story by Barb Pitcock

The Seven Habits of Highly Effective People by Stephen R Covey

The Magic of Thinking Big by David J. Schwartz

The Four Year Career by Richard Bliss Brooke

The Go-Giver by Bob Berg and John David Mann

25 Ways to Win with People by John C. Maxwell

The Power of Positive Thinking by Norman Vincent Peale

direct sales for dummies

Direct Sales for Dummies by Belinda Ellsworth

MLM: Network Marketing Recruiting: 50 Fun, Low Cost Ways To Find Local Recruits and Customers by Kim Thompson-Pinder

There are literally thousands of books that you could add to your reading list.  I also love some biorgraphies – the Mary Kay Ash story is amazing, and I will still reference that with my team and my clients! But the most important part is to keep learning and reading.



Simplifying your Direct Sales Business

simplifying your direct sales business

Would you like to make your direct sales business, more simple?

Like anything in life, the longer you do something, the more complicated we can make it. And this is true with your own direct sales business.  One of the things that I coach my team on is going back to the basics every day.


When I say BOOK – I mean book parties, presentations, one-on-ones, vendor events, just keep booking.  If you are able to do that, then you business will keep going.  One of my favourite styles of bookings is the – “Hostess, 3 friends, and me”.  This is when you talk to your hostess and suggest having just a couple of friends over for coffee, having a couple of co-workers meeting in the lunch room, have a couple of friends meet for drinks after work.  I meet them, do a short “presentation” that talks about the product and the opportunity, take the orders and my goal is to be “out” within about 60 to 90 minutes.  Simple

When talking to people about the opportunity, it is the same thing.  I always suggest that my guest brings a supportive friend.  Someone who has an open mind and is willing to learn more about the opportunity to make a little extra money.  Simple.  I do my presentation by asking simple questions about what they know about the opportunity, what they want to know about the product and what they know about direct sales in general.  Then, I answer all of the questions and finish off with a simple “did we cover everything”.  I want to make sure that everyone has all the information that they need to make an informed decision.  Many people have the wrong idea about the direct sales industry and about the opportunities available to them.

If you touch your business every day, even just a little bit, you will find that it keeps growing.  There is nothing harder then starting that stone moving again, but it can be done – if you BOOK – SHARE – BOOK – SHARE – you are booking to meeting and share the products and the opportunity.  Want to know more about the business that I am in – check out this Video!

Hope this helps, bye for now






Tax Tips and Organization for your Direct Sales Business

So, for both the US and Canada, Tax Time is over.  If you are like many people in the direct sales industry, you were rushing to find receipts, look for missing contact information, and overall just really stressed out.  Do you need some great tax tips? One of my New Year resolutions this year was to be more organized at tax time, so I created this very high tech document!

Simple Tax Tips to make your life easier!

Keeping track of your business expenses for tax tips
Keeping track of your business expenses

Yes, I am not use an app, or excel, or fancy computer software – I am using the old fashion method of paper and pen to keep track of my expenses.  I have found that I am really bad at throwing everything into the shoe box, then at the end of the year, I am hunting for computer print outs.  So, what I am doing is keeping a list beside my computer, just in a basic notebook of all the money that I spend.  Then I am throwing the receipts into my file folders (done monthly).  That way, every time I order something online, I just mark it down.  Every morning, I am taking my receipts out of my wallet from the day before and marking those down too!  Now, I will transfer this into my Freshbooks account, so that I can keep track of my expenses that way.  But by doing this basic step every day, year end will be much simpler.  I know what I am missing (if I am missing anything at all).  Tax tips are simply a way to keep yourself organized and simplified.

Also, by keeping track of your expenses, you can have a better idea at the end of the year for your RRSP (Canadian) contributions, and also – if you should be looking at capital purchases towards the end of the year (like buying that fancy new computer) OR as we get into the back end of the year, if you need to do a bit more work so that hubby doesn’t complain that your business is costing you too much money.

If you are looking for a list of items that you can write off for your business check this out:

For Canada – CRA list of expenses for small business
For USA – IRS list of expenses for small business

Bye for now!



CinchShare, Making my Life Easier with Facebook

So, I do a lot of my work with Social Media.  I have a Facebook personal page, a Facebook business page, a Facebook VIP group, a Facebook Team Page, multiple sub-team pages so that I can manage and work with specific groups.  Not to mention, my Instagram, my Pinterest and my Twitter accounts (ok,  I am tired from just typing all of that).  And I do my best to engage and post regularly in all of those groups.  How do I do it?

CINCHSHARE – Right now, they only support Facebook and Pinterest, but that is a great start for me.  It means that on a Sunday night (when I do all my pre-planning for the week) I can go in and get my engagement posts all ready to go.  In the long run, it saves me a lot of time.  I can focus on one task and get that done.  I know that anything I want to share with my team or my clients at certain times of the day or week.  Also, I do a lot of Facebook Parties with my team and my clients.  I have a “deck” of images and text pre-stored in the history of CinchShare, so when I plan a new party, I can go back and set it up in about 5-10 minutes.  Then during the party, I can focus on engaging with the guests, and know that the next post will happen.

To set up your account, you can link it right to Facebook (which is good as it is one less password I need to remember) a few clicks and your accounts and services are all ready to go.  And the best part, it is linked to Canva – where I design a lot of my images that I use


Want to try Cinchshare out – check them out here















bye for now!



What are you chances of success today?

As an entrepreneur, solopreneur, maketer, social seller, or just about anyone who has to get out of bed in the morning, the chance of success boils down to 1 thing – YOU.  There may be factors in the way that slow you down, challenge you with pit stops, but ultimately YOU are the person that determines how you handle those curves, bends, changes in the direction.


In September 2013, I was a busy “successful” portrait photographer.  I was booking, selling, doing all the right things, but it wasn’t right for me, any more.  I had hired 2 other people to help me, which meant that we needed to work harder their incomes.  Then BOOM, I got thrown a curve ball – someone placed an opportunity in my hands, and I had to decide to hand it back, and keep on my path, or take the opportunity and try it!

In improv comedy, there is a basic principal called “Yes, and” if you are given an offer on stage by another performer, say yes to it and run with it – you don’t know where it is going to lead you, but it will lead you somewhere.


At our team meeting last night, one of our members asked me about meetings in her local area, and why no one else had started them.  My basic response to her is – if you want team meetings in your area, start team meetings in your area!

Here are some key things that I have found helpful to me in my life, but especially in my business.

You need to decide WHAT you want

You need to decide WHO can help you get that

You need to ASK them for the help (waiting for them to offer, you can be sitting stalled for a long time)

You need to decide WHEN you want to get it done

You need to decide HOW you are going to get it done

You need to be willing to take detours, pit stops along the way, and maybe the WHAT you want changes, but always, always always keep moving.